SPA RIYADH, December 21, 2025 (SABN) – Saudi Coffee Company, a subsidiary of the Public Investment Fund, has launched the third edition of the Saudi Sip of Excellence (Gems of Saudi) in cooperation with the Alliance for Coffee Excellence (ACE), the company said. The competition aims to support Saudi coffee farmers, raise crop quality and strengthen the Kingdom’s standing in specialty coffee production, the company said. Saudi Coffee Company said the initiative builds on two e