Saudi Fashion Commission Concludes Tokyo Investment Roadshow with $36.8 Billion Market Outlook
- SAUDI ARABIA BREAKING NEWS
- Sep 8
- 2 min read
Tokyo, September 8, 2025 (Saudi Arabia Breaking News) – Saudi Arabia’s Fashion Commission, in partnership with Vogue Business, concluded its Tokyo Investment Roadshow aimed at strengthening ties with Japanese investors and highlighting opportunities in the Kingdom’s fast-growing fashion sector, the Saudi Press Agency (SPA) reported.
During the tour, the commission unveiled the “State of Fashion Sector in Saudi Arabia 2025” report through its Fashion Futures platform. The report projects that the Kingdom’s fashion market will reach $36.8 billion by 2025, making it the largest in the Gulf region, with an expected compound annual growth rate of 6.4% through 2029.
Key data presented showed that women make up 55% of the sector’s workforce, with 44% in management roles, surpassing national averages. Sustainability also plays a growing role in consumer behavior, with 96% of Saudi consumers aware of sustainability concepts and 64% factoring them into purchasing decisions.
To engage Japanese audiences, the commission launched a manga version of the report, developed with Manga Productions, a subsidiary of the Mohammed bin Salman Foundation (Misk). The manga presents Saudi Arabia’s fashion vision through a creative narrative rooted in heritage and forward-looking innovation.
The event featured a panel discussion on the report’s findings and an investment session titled “Investing in Saudi Arabia: Funding the Future of Fashion”, held with representatives from the Fashion Commission, the Ministry of Investment, and the Cultural Development Fund. Discussions covered funding opportunities, new regulations, and the role of both public and private sectors.
The Tokyo roadshow follows earlier initiatives in London and other global fashion capitals, underscoring Saudi Arabia’s strategy to attract international investment and strengthen its position in the global fashion industry. The event also highlighted deepening Saudi–Japanese collaboration in the creative economy, with fashion emerging as a key pillar of cultural and commercial exchange.
