Saudia Unveils Special “Saudi, Welcome to Arabia” Aircraft Livery to Support Tourism Promotion

SPA

Riyadh, January 19, 2026 (Saudi Arabia Breaking News) – Saudia has introduced a special aircraft livery featuring the “Saudi, Welcome to Arabia” design as part of its partnership with the Saudi Tourism Authority to promote the Kingdom as a global tourism destination, the airline said.

The Boeing 787-9 aircraft carrying the new branding will operate across Saudia’s international network as part of a year-round campaign aimed at highlighting Saudi Arabia’s growing tourism sector. Saudia currently serves more than 100 destinations across four continents.

The livery, designed by the Saudi Tourism Authority, is intended to increase international visibility for the Kingdom’s destinations and hospitality by acting as an airborne promotional platform.

Saudia Group Director General Ibrahim Al-Omar said the partnership with the authority aligns national efforts to strengthen the Kingdom’s tourism position, supported by investment in aviation infrastructure, improved connectivity and travel experiences that reflect Saudi identity.

Saudi Tourism Authority CEO Fahd Hamidaddin said the collaboration expands innovative promotional platforms and helps deliver an integrated tourism experience.

The partnership between Saudia and the Saudi Tourism Authority includes initiatives to attract international visitors, enhance air connectivity and increase flight capacity to meet demand. Both organizations also cooperate on global events such as TOURISE 2025.