JAX District to Launch Coca-Cola Fan Zone for FIFA World Cup 2026
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DIRIYAH, June 9 (Saudi Arabia Breaking News) — JAX District in Diriyah will become a dedicated football viewing destination on Thursday, June 11, with the launch of the Coca-Cola Fan Zone for the FIFA World Cup 2026.
The fan zone will open with a live broadcast of the tournament’s official opening ceremony at 20:00, alongside a program of live music, football showcase acts and interactive entertainment across the district.
The event will bring Saudi creatives and global football stars into the opening-night program, as Diriyah prepares to welcome fans for collective match-viewing experiences during the tournament.
Two indoor viewing galleries at JAX District will screen key World Cup matches on main display screens supported by integrated sound and dynamic lighting.
The fan zone will also include an interactive area inspired by global football culture, a fan shop for collectible merchandise, face-painting stations with national flags and team colors, and food and beverage options throughout event hours.
The launch positions JAX District as one of Diriyah’s main public gathering points for the World Cup, combining live broadcasts, fan activities and entertainment programming around the tournament.
