Saudia Group Unveils “Coolest Ihram” with Cooling Technology at Hajj Conference and Exhibition 2025

📷SPA

Riyadh, Nov. 13 (Saudi Arabia Breaking News) – Saudia Group showcased a new cooling-enhanced ihram described as the first of its kind globally, during the Hajj Conference and Exhibition 2025 held under the theme “From Makkah to the World.”

The “Coolest Ihram” features a patented Triple Chill Effect technology that lowers skin temperature by up to two degrees Celsius, providing pilgrims with an immediate cooling sensation.

According to Saudia Group, the fabric rapidly absorbs and dries moisture while increasing airflow, reducing heat discomfort and offering a practical solution for conditions at the holy sites.

The innovation forms part of ongoing efforts in the Kingdom to enhance the Hajj experience through technology and improved services for pilgrims.