Saudi Fashion Commission Signs MoU with WHITE Milano to Expand Global Fashion Collaboration

📷SPA

Riyadh, October 22 (Saudi Arabia Breaking News) – Following the conclusion of the third edition of Riyadh Fashion Week, the Saudi Fashion Commission announced the signing of a Memorandum of Understanding (MoU) with WHITE Milano, part of Italy’s Circle Platform Company, marking a strategic partnership to expand the global reach of Saudi fashion and foster creative collaboration.

The agreement aims to strengthen national talent development, enhance the Kingdom’s creative economy, and position Saudi fashion brands on the international stage. It reflects the Fashion Commission’s commitment to nurturing Saudi creative capacities and supporting designers with new opportunities to showcase their work globally.

Burak Çakmak, CEO of the Saudi Fashion Commission, said the partnership with WHITE Milano underscores the Commission’s ongoing efforts to build platforms that empower local designers, promote international exchange, and accelerate the global expansion of Saudi fashion. He noted that establishing WHITE Milano’s first international showroom in Riyadh reaffirms the Commission’s role as a catalyst for innovation and collaboration within the industry.

Brenda Bellei, CEO of WHITE Milano, expressed her appreciation for the partnership with the Saudi Fashion Commission, an entity under the Ministry of Culture, highlighting that the initiative draws on WHITE Milano’s international experience and network. The showroom, launched during Riyadh Fashion Week (October 16–21, 2025), aims to promote creative talent through structured global promotion and positioning strategies.

Under the MoU, WHITE Milano will establish the first international showroom in the Kingdom, serving as a regional commercial and creative hub. The initiative will provide Saudi designers with access to WHITE Milano’s global platforms and create opportunities for joint events, mentorship programs, workshops, and training sessions to support sustainable growth and international competitiveness.

The partnership will enable the Saudi fashion sector to access new markets, elevate Saudi designers on the global stage, and reinforce the Kingdom’s position as a rising center for creativity and innovation under Vision 2030.