Saudi Fashion Commission launches Saudi 100 Brands showcase at Saudi Cup 2026
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Riyadh, February 14, 2026 (Saudi Arabia Breaking News) – The Saudi Fashion Commission launched its Saudi 100 Brands showcase at the Saudi Cup 2026 at King Abdulaziz Racecourse in Riyadh, marking a milestone for the international equestrian event.
The collections celebrate Saudi heritage by blending traditional and contemporary design. Jewelry and accessory brands also participated, providing designers a platform to reach a broader global audience. The showcase emphasizes the fusion of heritage and modern design, highlighting the Kingdom’s evolving creative identity.
The Saudi 100 Brands program, a flagship initiative of the Fashion Commission, supports emerging designers by providing tools, expertise, and platforms to expand their global presence. Each piece in the exhibition incorporates heritage motifs, textiles, and storytelling, reimagined to appeal to modern and international audiences.
Visitors explored the intersection of craftsmanship and cultural expression, witnessing how designers honor tradition while advancing fashion design. The event also introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem.
The showcase reflects the Fashion Commission’s vision to develop a thriving fashion sector rooted in cultural heritage and global ambition, enabling Saudi fashion to contribute to international creative industries, nurture talent, and position Saudi brands for sustained success.