Saudi Arabia launches 2026 National Day visual identity
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RIYADH, July 27, Saudi Arabia Breaking News – Saudi Arabia has launched its 2026 National Day visual identity under the slogan “Our Pride Lies in Our Nature,” creating a common design framework for celebrations across the Kingdom.
General Entertainment Authority Chairman Turki Alalshikh unveiled the identity on Monday. Government bodies, private companies and nonprofit organizations can use its approved visual elements across events, initiatives, advertising and communication materials.
The concept continues the theme introduced in 2025 and draws on values associated with Saudi society, including courage, vision, authenticity, determination, generosity and hospitality.
The General Entertainment Authority has asked participating organizations to follow the approved guidelines to ensure that the National Day identity is presented consistently across physical and digital platforms.
The guidelines and design files are available at gea.gov.sa/nd.