Saudi 100 Brands program returns to Saudi Cup 2026 with fashion showcases

SPA

Riyadh, February 12, 2026 (Saudi Arabia Breaking News) – The Saudi Fashion Commission announced that its Saudi 100 Brands program will participate in the Saudi Cup 2026 on February 13–14 at King Abdulaziz Racecourse in Riyadh, marking the initiative’s fourth consecutive presence at the global sporting and cultural event.

The program will feature daily presentations from three Saudi fashion brands alongside three jewelry and accessories brands, highlighting the fusion of traditional heritage with contemporary design. The showcases aim to introduce Saudi designers to international audiences and celebrate the Kingdom’s creative identity.

Saudi Fashion Commission Chief Executive Burak Cakmak said the initiative positions fashion as a cultural platform within the Saudi Cup, enabling emerging designers to connect heritage with modern narratives and expand their global reach.

The Saudi 100 Brands program continues to support local talent, providing tools, expertise, and platforms to foster innovation, craftsmanship, and the international promotion of Saudi fashion.