New Murabba Signs Sponsorship Agreement with Al-Hilal Club Company

📷SPA

Riyadh, October 15, 2025 (Saudi Arabia Breaking News) – New Murabba, a company owned by Saudi Arabia’s Public Investment Fund (PIF), has signed a sponsorship agreement with Al-Hilal Club Company, one of the Kingdom’s most prominent and successful football institutions.

Under the agreement, the New Murabba logo will appear on the lower chest area of the kits worn by Al-Hilal Women’s First Football Team and the Al-Hilal Male Youth Teams, marking a new chapter in the partnership between two leading Saudi entities dedicated to excellence and innovation.

The agreement was signed by Michael Dyke, Chief Executive Officer of New Murabba, and Esteve Calzada, Chief Executive Officer of Al-Hilal Club Company.

Dyke expressed his enthusiasm for the collaboration, emphasizing its alignment with Saudi Vision 2030:

“Al-Hilal represents excellence and legacy in Saudi football. This sponsorship is a step forward in supporting the Kingdom’s ambitious sports ecosystem, in line with Vision 2030. By supporting youth and women’s football, we are not only investing in the future of Saudi sport, but we are also setting the stage for future generations.”

Calzada highlighted the strategic nature of the partnership, noting that it reflects shared values of leadership, ambition, and growth:

“This sponsorship brings together two entities with deep roots and forward-looking visions. It supports our goal of diversifying investments and seizing opportunities, which is embodied through our women’s and youth football teams. Partnering with New Murabba—a hub for creativity, sports, and entertainment—represents an ideal opportunity for Al-Hilal.”

Concluding the announcement, Dyke said the partnership symbolizes harmony between New Murabba’s transformative vision and the momentum of Saudi Arabia’s sports sector, adding that both parties aim to create “unforgettable experiences, enrich lives, and power ambition.”