Aston Martin Formula 1 and Glenfiddich Launch Pop-Up at Grand Central for Limited-Edition 16-Year Whisky

📷Aston Martin's Formula 1 car will make its way to New York for the two-day pop-up. Courtesy of Glenfiddich

New York, Sept 23, 2025 (Saudi Arabia Breaking News) – The Aston Martin Formula 1 Team and Glenfiddich are bringing motorsport and Scotch whisky together this week with a two-day pop-up in New York’s Grand Central Terminal to mark the launch of a limited-edition Glenfiddich 16 Year Old bottle.

The activation, running Tuesday and Wednesday in Vanderbilt Hall, offers visitors an immersive experience featuring a replica Aston Martin Formula 1 car, branded pop-up bars serving complimentary cocktails, and whisky tastings. Attendees will also be able to test their reflexes in racing-inspired challenges, enjoy bottle engraving with purchases at Central Cellars, and explore offerings at Grand Central’s Grand Brasserie and Campbell restaurants.

The initiative is part of a multiyear partnership between Glenfiddich and Aston Martin, which began ahead of the 2024 Las Vegas Grand Prix. The collaboration highlights both brands’ emphasis on heritage, innovation, and performance.

“This release marks an exciting milestone in our journey with the Aston Martin Formula 1 Team,” said Claudia Falcone, global brand director of Glenfiddich. “Through this collaboration, we invite enthusiasts worldwide to engage with these iconic brands in bold new ways and create memorable moments that reach far beyond the racetrack.”

The Glenfiddich x Aston Martin pop-up is free and open to the public for visitors aged 21 and older. Doors are open from 3 p.m. to 8 p.m. on both days at Vanderbilt Hall on 42nd Street.