SPA Riyadh, February 9, 2026 (SABN) – The Royal Commission for AlUla has signed a memorandum of understanding with ASICS to strengthen cooperation on sports development, talent pathways and performance services. The agreement, signed at the Cultural Oasis in AlUla, establishes a framework under which the commission will explore opportunities to draw on ASICS’ technical and operational expertise, including assessment and analytical support, to enhance sporting experiences in t
