White Milano Becomes Official Partner of Riyadh Fashion Week for October 2026 Edition
- SAUDI ARABIA BREAKING NEWS
- 21 hours ago
- 2 min read
Riyadh, Nov 13, 2025 (Saudi Arabia Breaking News) – White Milano has been announced as the official partner of Riyadh Fashion Week for its October 2026 edition, in a collaboration supported by the Saudi Ministry of Culture and the Ministry of Tourism.
The partnership follows White Milano’s establishment of its first international showroom in the Kingdom during the most recent Riyadh Fashion Week, marking an expanded presence in the Saudi fashion sector.
According to the announcement, the Ministry of Tourism will support the partnership by working with White Milano to invite buyers and fashion operators from global markets, with the objective of strengthening Riyadh’s position as both a fashion hub and an international tourism destination.
On Tuesday, Brenda Bellei Bizzi, CEO of Italy’s M.Seventy Srl, represented White Milano during a roundtable session at TOURISE, one of the region’s key platforms for economic and cultural dialogue. The event focused on reinforcing cooperation between Italy and Saudi Arabia through institutional and industry partnerships.
The Italian delegation was led by Minister of Tourism Daniela Santanchè and included representatives of several Italian companies such as ITA Airways, TechnoGym, and Venini Spa.
“It is an honor to have participated in such a significant exchange between Italy and Saudi Arabia,” Bellei Bizzi said, noting that Riyadh is undergoing a major transformation. She added that White aims to support this evolution by establishing a long-term presence that enhances business opportunities for its client companies.
The latest edition of White, held in September in Milan, hosted the first commercial wholesale event by Saudi Arabia’s Fashion Commission, featuring The Saudi 100 Brands Program. According to the commission, 85% of brands in the program were founded by women.
Speaking to WWD during the event, Fashion Commission CEO Burak Cakmak said White Milano provides a valuable platform for Saudi designers to access the international wholesale market and introduce new fashion perspectives to buyers worldwide.
