Saudi Media Forum panel focuses on Gen Z and digital sports content standards

SPA

RIYADH, February 4, 2026 (Saudi Arabia Breaking News) – A panel at Saudi Media Forum 2026 examined how digital sports content is evolving alongside new media tools, with speakers focusing on formats designed to appeal to Generation Z and the need to maintain quality and avoid misinformation.

The session, titled “Creating Digital Sports Content That Appeals to Generation Z,” discussed the influence of digital sports coverage on a wide segment of audiences and the importance of how such content is produced and presented.

Panellists described Generation Z as highly aware of the content it consumes, and pointed to growing expectations for engaging and innovative material delivered with credibility and professionalism. They also noted that over the past decade, Generation Z has helped accelerate digital sports content formats aligned with emerging media tools.