Saudi Arabia unveils ‘Our Pride Lies in Our Nature’ as 2026 National Day theme
RIYADH, July 31 (Saudi Arabia Breaking News) — Saudi Arabia unveiled “Our Pride Lies in Our Nature” as the official theme for the Kingdom’s 96th National Day celebrations on September 23.
General Entertainment Authority Chairman Turki Alshaikh announced the theme alongside a new visual identity connecting Saudi heritage and cultural values with the country’s future ambitions.
The identity includes six illustrations representing authenticity, courage, determination, generosity, hospitality and vision.
Government ministries, private companies and nonprofit organisations will use the approved identity across events, campaigns, online platforms and official communications.
The General Entertainment Authority also created a dedicated typeface and issued guidelines prohibiting alterations to the official logo.
The identity is expected to appear across Saudi Arabia ahead of National Day, including on buildings, public installations and social media.
Source: SPA
