Riyadh Season tops MENA brands ranking, wins top Loeries award, GEA chairman says

SPA

Riyadh, February 9, 2026 (SABN) – General Entertainment Authority Chairman Turki Alalshikh said Riyadh Season ranked first among brands in the Middle East and North Africa and won first place at the Loeries Awards, while its creative partner, BigTime Creative Shop, was ranked first among creative agencies in the region.

Alalshikh announced the results in a post on his official X account.

Riyadh Season is a major entertainment initiative in Saudi Arabia, featuring events and partnerships across multiple formats.

BigTime Creative Shop has developed campaigns for Riyadh Season, Alalshikh said.

The Loeries Awards, established in 1978, recognise advertising, marketing communications and corporate creativity in Africa and the Middle East, with awards based on criteria including idea quality, innovation, execution and creative impact.