LVMH to host seventh Watch Week in Milan in January

The Via Montenapoleone tony shopping thoroughfare. Courtesy of Montenapoleone District

Milan, December 18 (Saudi Arabia Breaking News) – LVMH Moët Hennessy Louis Vuitton will stage the seventh edition of LVMH Watch Week in Milan from January 19 to 21, according to Women’s Wear Daily.

Nine brands will take part in the event: Bulgari Horlogerie, Daniel Roth, Gérald Genta, Hublot, clockmaker L’Épée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co. and Zenith.

Jean-Christophe Babin, chief executive officer of the LVMH Watches division and CEO of Bulgari, said the event would provide additional momentum for the fine watchmaking sector. He added that the group is planning new releases and high-end pieces across its watchmaking maisons for 2026.

This year’s presentations will take place in brand boutiques along Via Montenapoleone in Milan.

Launched in Dubai in 2020 as a traveling showcase, LVMH Watch Week has since been held in Singapore and Miami. Last year’s edition was initially planned for Los Angeles but was relocated to Paris and New York following wildfires in California.

The French luxury group has also continued to strengthen its watchmaking operations. In November, it announced the acquisition of a minority stake in Swiss movement manufacturer La Joux-Perret, alongside a strategic commercial partnership to expand production and innovation capabilities for brands including Hublot, TAG Heuer and Zenith.