Emirates and Real Madrid Renew Sponsorship Partnership Until 2031
- 2 days ago
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PARIS, June 10 (Saudi Arabia Breaking News) - Emirates and Real Madrid CF have renewed their partnership until 2031, extending one of football’s highest-profile sponsorship agreements.
The renewal will keep Emirates as Official Main Sponsor and Official Airline Partner of Real Madrid’s men’s and women’s teams.
Emirates branding will continue to appear on player jerseys, training kits and team staff apparel across major competitions, including La Liga, the UEFA Champions League, Copa del Rey and the Spanish Super Cup.
The agreement marks the longest-running jersey sponsorship in La Liga history.
The renewed partnership also includes Emirates brand visibility at Santiago Bernabéu Stadium, access to Real Madrid’s training facilities and the Emirates Lounge, an in-stadium hospitality space.
The agreement extends to Real Madrid’s youth teams and includes a multi-year sponsorship of Real Madrid’s basketball club through 2031.
Boutros Boutros, Emirates Executive Vice President of Corporate Communications, Marketing and Brand, said the partnership with Real Madrid reflected the airline’s commitment to football and to connecting fans with the game.
Real Madrid President Florentino Pérez said the agreement reflected the relationship built between the club and Emirates during one of the most successful periods in Real Madrid’s history.
Emirates has been a partner of Real Madrid since 2011 and became the club’s official jersey sponsor in 2013.
Source: WAM
