Egyptian Saudi International Franchise Expo Opens in Cairo
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CAIRO, July 2 (Saudi Arabia Breaking News) - The first edition of the Egyptian Saudi International Franchise Expo, Franex 2026, opened in Cairo on Wednesday.
The exhibition runs from July 1 to 3, bringing together government entities, economic institutions and international organizations active in the franchise sector.
The event includes panel discussions and workshops on building successful brands, the role of franchising in economic growth and the future of the franchise industry.
The exhibition will also mark the launch of a franchise accelerator, described as the first specialized initiative aimed at qualifying brands and preparing them for franchise expansion.
Franex 2026 aims to promote investment opportunities, support the growth of local and regional brands, deepen economic cooperation between Saudi Arabia and Egypt and strengthen the two countries’ position as regional hubs for the franchise industry.
