Princess Noura bint Faisal Al Saud Riyadh, February 27, 2026 (Saudi Arabia Breaking News) – Swedish creative director Johan Lindeberg has permanently relocated to Riyadh to build Jay3lle, a new fashion label launched with Princess Noura bint Faisal Al Saud, who serves as chief executive officer, and his daughter Blue Lindeberg, a cofounder. The label will unveil its first collection with a pop-up at Riyadh Park this week. The pieces include tracksuits, lightweight layers, scu
