Tryano's Ramadan campaign focuses on gathering and community. Courtesy Riyadh, February 26, 2026 (Saudi Arabia Breaking News) – Ramadan has moved from a regional retail moment into a global luxury season as fashion, beauty and lifestyle brands expand product capsules, marketing and client engagement around the holy month, executives and industry figures said. Nearly two billion people observe Ramadan annually, creating one of the largest synchronized shifts in consumer behavi