Sharjah jewellery show to feature 180 UAE makers, new luxury pavilion

WAM

Riyadh, January 24, 2026 (Saudi Arabia Breaking News) – Expo Centre Sharjah said it will launch the seventh edition of the Jewels of Emirates Show from Jan. 28 to Feb. 1, featuring more than 180 UAE jewellery makers, over 500 brands and international designers.

The event, organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), will showcase diamond, platinum, gold and silver jewellery alongside gemstones, pearls and luxury watches, organisers said.

Organisers said the exhibition space will expand to 12,000 square metres, with participants expected from the Middle East, Asia and Europe. Country pavilions will spotlight creations from Qatar, Saudi Arabia, Lebanon, Singapore, Thailand, Russia, Turkey, Pakistan, India and Italy, they added.

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, cited growth in exhibitor participation, visitor turnout and purchase values in previous editions, saying it reflects confidence in the show and supports Sharjah’s position as a hub for the gold and jewellery sector.

The organisers said this edition will introduce a “Luxury Pavilion”, an exclusive zone curated for premium jewellery brands and bespoke designs, listing names including Yoko London, Mintage Luxury Jewellery, Zari Jewellery, Il Bernardo, La Roche and Tohodo Japan.

The show will also host the second Sharjah Pearls Exhibition, organised by Suwaidi Pearls in collaboration with SCCI and in strategic partnership with the Gemological Institute of America (GIA), organisers said. The programme includes heritage-themed activities focused on pearl culture, including a pearl-crafting workshop and a heritage-style majlis dedicated to pearl trading, along with cultural evenings and competitions.

Organisers said entry will be free of charge, with opening hours from 1:00 p.m. to 10:00 p.m. Wednesday through Saturday and from 3:00 p.m. to 10:00 p.m. on Friday, alongside free parking.