Taif Roses Join UNESCO's Intangible Cultural Heritage List

Taif, December 5, 2024 – Taif roses, renowned for their vibrant petals, exquisite fragrances, and premium oils, have been officially recognized on the United Nations Economic, Scientific and Cultural Organization's (UNESCO) Representative List of Intangible Cultural Heritage.

Nestled in the Al-Hada Mountains and surrounding wadis, Taif roses are a hallmark of Saudi heritage and a global symbol of beauty. Their cultivation and production techniques, passed down through generations, are deeply intertwined with the region’s identity and culture. These flowers play an essential role in local traditions, including the annual washing of the Holy Kaaba in Makkah.

Raddad Al-Talhi, a local farmer, emphasized that Taif’s unique climate and environment have contributed to the rose’s flourishing. He noted that rose cultivation has evolved into a thriving industry valued at over SAR64 million annually, with approximately 550 million roses harvested from 910 farms in the Sarawat Mountains. The industry supports 70 factories producing over 80 high-demand rose-derived products, including the world’s most expensive rose oil.

Traditional methods remain at the heart of Taif rose production, with copper pots used for distillation to ensure superior quality. These meticulous techniques yield a range of products, including concentrated rose water and oils cherished globally for their purity and aroma.

The UNESCO recognition highlights the cultural and economic significance of Taif roses, cementing their status as a living heritage and symbol of Saudi Arabia's rich tradition and craftsmanship.