Saudi Red Sea Authority Launches “No Limits” Campaign to Boost Coastal Tourism

Jeddah, Dec 16 (Saudi Arabia Breaking News) – The Saudi Red Sea Authority (SRSA) has unveiled its “No Limits” campaign, coinciding with the inaugural voyage of Aroya, the first Saudi cruise ship to sail the Red Sea. The campaign aims to promote participation in diverse coastal tourism activities, including cruises, yachting, diving, snorkeling, recreational fishing, boating, and beach activities.

The initiative highlights the unparalleled attractions of the Red Sea region, such as its warm winter climate, vibrant coral reefs, and golden sands stretching over 1,800 kilometers. These features establish the Red Sea as a premier destination for unique coastal tourism experiences. The campaign also emphasizes SRSA’s commitment to ensuring all activities meet the highest safety, security, and environmental protection standards, offering memorable and sustainable experiences for tourists and operators.

Enhancing Navigational Marine Tourism

Timed with Aroya's maiden voyage, the campaign represents a significant milestone in expanding coastal tourism, particularly cruise-related activities. This aligns with SRSA’s broader mission to regulate and grow the sector as part of Saudi Vision 2030, which seeks to diversify the Kingdom’s economy and position it as a global tourism hub.

The campaign provides detailed information on certified operators and the locations of various activities, offering tourists structured access to high-quality coastal experiences.

Key Licensing and Infrastructure Milestones

To support these efforts, SRSA has issued its first Maritime Tourism Agent License to Cruise Saudi and its inaugural Leisure Tourism Technical License for the Aroya cruise ship. The authority has also introduced a set of regulations and four Technical Codes to strengthen the infrastructure for coastal tourism and attract investment. These measures aim to elevate the quality of Saudi Arabia’s tourism offerings and ensure the sustainability of marine activities.

A New Era in Coastal Tourism

The “No Limits” campaign marks a turning point in Saudi Arabia’s efforts to harness the potential of the Red Sea’s unique environment. By encouraging coastal exploration and promoting safe, sustainable practices, SRSA is paving the way for a thriving marine tourism sector that supports the Kingdom’s ambitious goals under Vision 2030.