Saudi Arabia Highlights Taif Rose as Key Agricultural and Cultural Asset, Eyes Two Billion Annual Yield by 2026

Photography: Courtesy of SPA.

Taif, April 20 (Saudi Arabia Breaking News) – The Ministry of Environment, Water and Agriculture reaffirmed its strategic support for the Kingdom’s celebrated Taif rose industry, underscoring the flower’s growing importance as both a national agricultural asset and cultural symbol.

In a press release, the ministry noted that the annual rose harvest—spanning approximately 45 days from early March—continues to draw perfume artisans and rose enthusiasts from across Saudi Arabia and beyond. The Taif rose, known for its rich fragrance and delicate petals, remains central to the Kingdom’s agricultural identity and plays a vital role in supporting rural communities.

Over 400 farms benefit from government-backed initiatives under the Sustainable Agricultural Rural Development Program (Saudi Reef), in cooperation with the Agricultural Development Fund. These efforts are aimed at boosting productivity, improving marketing capabilities, and creating employment opportunities in rural areas.

As part of Saudi Arabia’s broader Vision 2030 goals, the ministry confirmed its commitment to reaching an ambitious national target of approximately two billion roses annually by 2026. Current yields stand at over 960 million roses per year—more than 2,437 tons—primarily cultivated across 910 farms in Taif Governorate. Key growing areas include the highlands of Al-Hada and Al-Shafa, along with several valleys such as Wadi Muharram and Wadi Al-A’mq.

Photography: Courtesy of SPA.

The ministry also highlighted the role of technological innovation in the sector, citing investments in perfume extraction plants, AI-powered field schools, and tissue culture laboratories. These developments have improved both quality and sustainability while contributing to national food security.

Beyond agriculture, the Taif rose industry has expanded into a range of consumer products—including aromatic oils, rose water, and cosmetics—that continue to enjoy high demand across local and international markets. The ministry emphasized that such industries not only preserve cultural heritage but also represent high-growth investment opportunities aligned with Saudi Arabia’s economic diversification strategy.