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Riyadh Air's High-Flying Couture: Ashi Unveils Groundbreaking Crew Wear at Paris Haute Couture Week

Riyadh Air's High-Flying Couture: Ashi Unveils Groundbreaking Crew Wear at Paris Haute Couture Week

In a remarkable fusion of aviation and haute couture, Riyadh Air is poised to make its grand debut with an unparalleled sense of style, thanks to a collaboration with celebrated Saudi couturier Ashi. As anticipation builds for the airline's maiden flight in just a few months, fashion and travel enthusiasts alike are buzzing about the reveal of the airline’s bespoke crew wear at Haute Couture Week in Paris.

The partnership between Riyadh Air and Ashi marks a significant milestone, setting a new standard for in-flight fashion. Riyadh Air's CEO Tony Douglas emphasized the importance of this collaboration, stating, "Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact."

The debut of the crew collection at one of the fashion world's most prestigious events did not disappoint. Models took to the runway in a series of sharp, functional, and fashion-forward ensembles, all in the airline’s signature deep, royal purple. The collection featured sculpted skirt suits, chic blouse and pant sets, and sleek hats alongside artfully draped headscarves, showcasing a blend of traditional elegance and modern flair. For the male crew, impeccably tailored suits underscored a commitment to sophistication and precision.

Ashi, known for dressing some of the world’s most influential women—including Beyonce, Deepika Padukone, and Queen Rania of Jordan—proved to be the perfect choice for this ambitious project. His designs for Riyadh Air not only highlight his exceptional talent but also reflect a deep understanding of Saudi Arabian culture and hospitality. “It’s such an honor to collaborate with Riyadh Air to design the airline’s first ever cabin crew fashion line,” Ashi shared, expressing his enthusiasm for the project.

The excitement surrounding the first look of the crew collection underscores Riyadh Air's innovative approach to air travel. This stylish introduction promises to leave a lasting impression on passengers, enhancing their overall experience from the moment they step on board. As Riyadh Air prepares for its launch in 2025, the airline's dedication to excellence in both service and presentation is clear, setting the stage for a new era in aviation.

With the unveiling of these fashion-forward uniforms, Riyadh Air not only elevates the aesthetic of air travel but also positions itself as a trendsetter in the industry. The collaboration with Ashi signifies a bold step forward, marrying luxury and functionality in a way that is sure to captivate and inspire.

Stay tuned as Riyadh Air prepares to take flight, bringing with it a blend of impeccable service, cutting-edge style, and the timeless elegance of Saudi Arabian design.



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