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  • SAUDI ARABIA BREAKING NEWS

Qiddiya Investment Company Unveils Innovative Performing Arts Centre



Qiddiya Investment Company Unveils Innovative Performing Arts Centre

RIYADH, June 24, 2024 — Qiddiya Investment Company (QIC) has announced a groundbreaking addition to Saudi Arabia's cultural landscape: an innovative Performing Arts Centre. This visionary project promises to enhance the array of attractions within Qiddiya City and redefine the cultural experience for residents and visitors alike.


The Qiddiya Performing Arts Centre is the first cultural asset of the newly announced Qiddiya City and is expected to attract over 800,000 visitors annually. With stunning architecture, pioneering technology, and a commitment to artistic innovation, the centre is set to become a beacon of creativity and cultural excellence in the Kingdom.



A Cultural Hub in Qiddiya City



The unveiling of the Performing Arts Centre follows Qiddiya City’s announcement of several exciting entertainment, sports, and cultural attractions. These include the world's first multi-use Gaming and Esports District, the multi-sports Prince Mohammed bin Salman Stadium, a motorsport track, the Dragon Ball theme park, and Aquarabia, the first water theme park of its kind in Saudi Arabia.


Abdullah Aldawood, Managing Director of Qiddiya Investment Company, expressed his enthusiasm for the new centre. "Qiddiya City is more than just the home of entertainment and sports; it is a leader in the preservation and promotion of Saudi culture. We are thrilled to announce the addition of the Qiddiya Performing Arts Centre to Qiddiya City. It will be a beacon of creativity and innovation that will elevate Saudi Arabia's cultural landscape to new heights. With its ground-breaking modern design, pioneering technology, and commitment to nurturing talent, the centre embodies the spirit of Qiddiya City as a place where imagination knows no bounds."



A Testament to Creativity and Innovation



The Performing Arts Centre is a testament to Qiddiya City's commitment to fostering creativity and innovation. It will host over 260 indoor and outdoor performances and events annually. The centre features over 3,000 seats spread across three theatres, each offering a 360° experience that merges physical and digital elements. A cantilevered amphitheatre will provide breathtaking views of the city’s lower plateau, while a fully adaptable 500-seat venue is suspended from above.


Dedicated to pioneering experiences and empowering Saudi talent, the Centre will leverage state-of-the-art technologies such as Virtual Reality, Augmented Reality, and Artificial Intelligence. These technologies will enable groundbreaking productions that push the boundaries of traditional theatre. Additionally, the Centre will serve as an incubator for young Saudi talent, providing educational opportunities and resources to nurture the next generation of writers, producers, and actors. By positioning itself as a leader in immersive storytelling and experimental performances, the Centre aims to inspire pride in Saudi culture and heritage.



Economic Growth and Community Engagement



The Performing Arts Centre is expected to stimulate economic growth by creating thousands of career opportunities across more than 100 job categories in the creative and cultural sectors. Embracing the philosophy of Qiddiya City, the Centre will seamlessly integrate with its surroundings to offer a holistic cultural experience. Beyond its performance halls, the Centre will act as a vibrant community hub, inviting residents and visitors to explore dining, retail, and educational entertainment options.


A rooftop sky garden, art galleries, and green spaces will extend the cultural experience, while the Centre's iconic architecture will serve as a symbol of civic identity. The dramatic setting of the building is a tribute to the performances it will host. A promenade walk extending across the Tuwaiq cliffs will lead to a shaded section beneath the centre offering a viewing platform across the City. This section will act as an extension of the centre’s microclimate that begins with a waterfall in the Centre’s lobby and cools the surrounding neighbourhood.



A Vision for the Future



As a cornerstone of Qiddiya City's vision, the Performing Arts Centre embodies a commitment to innovation, inclusivity, and the celebration of Saudi Arabia's rich cultural heritage. The Centre's integration of cutting-edge technology, architectural beauty, and cultural significance makes it a landmark project that will elevate the Kingdom's cultural landscape and provide a platform for artistic expression and cultural exchange.


Qiddiya City's Performing Arts Centre is set to become a key destination for cultural and creative activities, further solidifying Saudi Arabia's position as a global hub for innovation and cultural excellence.

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