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Meta To Soon Launch Web Version Of Threads In Race With X For Users



Meta To Soon Launch Web Version Of Threads In Race With X For Users


Meta Platforms is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned.


The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers, and journalists.


Meta did not give a date for the launch, but Instagram head Adam Mosseri said it could happen soon.


"We are close on web...", Mosseri said in a post on Threads on Friday. The launch could happen as early as this week, according to a report in the Wall Street Journal.


Threads, which launched as an Android and iOS app on July 5 and gained 100 million users in just jive days, saw its popularity drop as users returned to the more familiar platform X after the initial rush to try Meta's new offering.


But in just over a month, its active users on the Android app dropped to 10.3 million from the peak of 49.3 million, according to a report by analytics platform Similarweb dated Aug.10.

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