top of page

Messika Appoints Edouard Schneider as Chief Brand Officer Amid Global Expansion

Writer's picture: SAUDI ARABIA BREAKING NEWSSAUDI ARABIA BREAKING NEWS

The French luxury jeweler strengthens its leadership team to support ambitious international growth.


Messika Appoints Edouard Schneider as Chief Brand Officer Amid Global Expansion
Valérie Messika and a model wearing the Thousand Fires necklace. Alex Rosu/Courtesy of Messika


PARIS, January 17, 2025 (Saudi Arabia Breaking News) - Messika, the renowned French jewelry maison, has announced the appointment of Edouard Schneider as its first-ever chief brand officer. This strategic move underscores the brand's commitment to bolstering its global presence and maintaining its momentul as a rising star in the luxury jewelry market.


Schneider, a seasoned communications veteran with over two decades of experience, will report directly to Valerie Messika, the brand's founder, and creative director. His mandate includes overseeing all aspects of the brand's image and communication strategies across its international subsidiaries, which span major luxury hubs such as New York, Hong Kong, Tokyo, and Dubai.


In her statement, Valerie Messika expressed her confidence in Schneider's ability to propel the brand to new heights.


"Edouard's dynamic energy, extensive experience, and deep understanding of the luxury industry come at a pivotal moment for Messika as we expand our international footprint", said Messika. "His expertise, particularly in the strategically significant Asian markets, will be instrumental in driving our growth".

Schneider's portfolio of responsibilities is broad and integral to Messika's brand evolution, encompassing public relations, celebrity partnerships, events, social media, brand image, and visual merchandising.


Schneider brings an impressive resume to his new role. Prior to joining Messika, he served as the global communication director at Acne Studios, where he also sat on the executive board. His tenure at Acne Studios saw him navigate the brand's global strategy and oversee key operations in France, further cementing his reputation as a leader in luxury communications.


Messika Appoints Edouard Schneider as Chief Brand Officer Amid Global Expansion
Edouard Schneider Buonomo & Cometti

Schneider's career has also included pivotal roles at Louis Vuitton, Maison Margiela, Sonia Rykiel, Givenchy, and Swarovski. His track record highlights his ability to craft and execute innovative communication strategies with global impact, making him an ideal fit for Messika's ambitions.


A graduate of Paris business school ESG, Schneider holds a master's degree in marketing and communication business management, equipping him with both the academic and practical expertise needed to thrive in the competitive luxury industry.


The appointment of Schneider comes at a time of unprecedented growth for Messika. The brand has reported consistent organic growth of over 40 percent annually in the post - pandemic period, underscoring its strong market positioning.


In recent years, Messika has aggressively expanded its retail footprint, adding 18 boutiques in 2023 and 15 more in 2024, bringing its total to 90 boutiques and 600 points of sale worldwide. Notably, the brand unveiled a Paris flagship on the iconic Avenue des Champs-Élysées, with a New York City flagship slated to follow.


Messika’s global aspirations have also earned it membership in the prestigious French luxury goods association, Comité Colbert, a testament to its growing stature in the luxury industry.


With Schneider at the helm of its communication and branding efforts, Messika is poised to reinforce its position as a leading force in the luxury jewelry sector. By marrying its Parisian heritage with innovative strategies and a bold international vision, the maison continues to captivate audience worldwide, blending tradition with modernity.


As Valérie Messika aptly noted, this new appointment marks not just a milestone for the brand, but also a commitment to its ethos of elegance, innovation, and global excellence.


© 2023 SAUDI ARABIA BREAKING NEWS. All rights reserved.

  • Facebook
  • Instagram
  • X
bottom of page