Mercedes-AMG to Establish First-Ever Performance Centre in Saudi Arabia’s Qiddiya City

Riyadh, February 20, 2025 (Saudi Arabia Breaking News) – Mercedes-AMG, in partnership with Qiddiya Investment Company (QIC) and the Mercedes-AMG PETRONAS F1 Team, has announced the launch of its first-ever performance centre in Saudi Arabia. The Mercedes-AMG World of Performance will be located in Qiddiya City, marking a historic milestone for the brand’s global expansion in high-performance motorsports.

A State-of-the-Art Facility in the Heart of Qiddiya City

Spanning 45,000 square meters across nine floors, the Mercedes-AMG World of Performance is set to be a world-class motorsport attraction, with completion expected within this decade. The facility will be situated along the start-finish straight of the Speed Park Track, a newly planned racing circuit in Qiddiya City, which is poised to become Saudi Arabia’s premier motorsport destination.

The cutting-edge venue will offer an array of immersive motorsport experiences, including:

• A dark ride showcasing Mercedes-Benz race cars

• Over 60 racing simulators

• A 4D Motion Simulator Theatre

• Track experiences with Mercedes-AMG vehicles, led by professional instructors

• VIP rooftop lounge with panoramic views of the track and the Tuwaiq Mountains

This initiative is supported by Juffali Automotive Company (JACO), the official Mercedes-Benz passenger car distributor in Saudi Arabia, further strengthening Mercedes-AMG’s footprint in the Kingdom.

A Visionary Collaboration for Saudi Motorsport

Abdullah Aldawood, Managing Director of Qiddiya Investment Company, emphasized the transformational impact of this collaboration, stating:

"To partner with one of the world’s most iconic brands, including one of the most successful Formula 1 teams in history, on a project that will bring joy to racing fans across the world is hugely exciting. This unique performance and motorsports centre will offer immersive experiences like nowhere else in the world, positioning Qiddiya City as the home of Saudi motorsport and a bucket list sporting destination where play comes to life."

Meanwhile, Toto Wolff, Co-Owner, CEO & Team Principal of Mercedes-AMG PETRONAS F1 Team, highlighted the long-term vision of the project, remarking:

"We are incredibly excited to announce this major new collaboration with Qiddiya Investment Company, formalizing a relationship that has been years in the making, and supported by our trusted partners in KSA, Juffali Automotive. Formula One is a unique sport, and we have been working with world-leading experts for several years to ensure that this venue gets fans closer to our team, and the sport as a whole, than ever before. Qiddiya City is a cornerstone of the ambitious Vision 2030 plans, and it’s set to become a motorsport destination like no other. We are proud to play our part in this and look forward to welcoming our local and international fans in the years ahead."

A Global Hub for Motorsport and Innovation

Designed to attract millions of visitors annually, the facility will also serve as a hub for education and innovation, featuring:

• Race car design experiences for young enthusiasts

• Pit garage team training to introduce visitors to the world of Formula One operations

With Saudi Arabia’s growing influence in global motorsports, including hosting Formula One, Formula E, and Dakar Rally, the launch of the Mercedes-AMG World of Performance in Qiddiya City reinforces the Kingdom’s commitment to advancing motorsport culture and innovation.

As part of Vision 2030, this initiative will enhance Saudi Arabia’s position as a premier destination for motorsport, tourism, and high-performance automotive experiences, setting new standards for motorsport entertainment and fan engagement worldwide.