top of page
  • SAUDI ARABIA BREAKING NEWS

First Luxury Partnership In The World Is Introduced By Etihad Airways And Armani/Casa




Etihad Airways, in partnership with Armani/Casa, announced today a new collaboration to deliver an unparalleled premium travel experience, elevating the standard for the aviation industry.

The partnership, which will be launched in December 2022, establishes a unique vision for Etihad's premium offering, exclusively designed with celebrated designer Giorgio Armani.

The Etihad and Armani/Casa collaboration introduces 'The Constellation Collection,' which is inspired by the stars. The collection is embellished with a unique geometric pattern that subtly adorns the collection, providing a 'beyond Business' experience for Etihad's guests.

For a truly opulent in-flight experience, the collection offers a new dining service with ceramics, glassware, cutlery, and serving ware in addition to premium textiles.

Tony Douglas, Group Chief Executive Officer, Etihad, said: "Today we unveil a completely new and elevated way to fly with Etihad Airways—an experience defined by our Emirati heritage yet shaped by a clear vision for our future. Known globally for its Italian luxury and elegance, Armani/Casa is the ideal brand partner to create an unparalleled level of bespoke service and refinement for our guests."


The dining service has elegant shapes with modern finishes that have been elevated, mixed materials, and embossed patterns. The UAE's diverse cultural heritage is reflected in the use of various textures. The color scheme reflects Abu Dhabi's surroundings: slate symbolizes the city's modernity and dark green is inspired by the area's date palm trees. Aquamarine represents the beauty of the mangroves.

With its patterned handles and elegantly tactile signature cutlery, Armani/Casa brings its instantly recognizable experience right to the guest. The assortment was created in keeping with the airline's dedication to sustainability. Equipment weight has been reduced by up to 10% thanks to strong, high-quality materials and creative designs, which means less fuel is used and fewer emissions are produced.

The premium textiles line merges premium materials for the best rest with one of the most well-known luxury lifestyle brands in the world. The Armani/Casa signature designs are featured on a set of matching pillowcases and duvet covers to further improve the Business class turndown service. The airline's brand-new, cutting-edge memory foam mattress will benefit passengers on longer flights by enhancing the comfort of the fully-flat bed in Business.



EDITOR'S CHOICE

bottom of page