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European Nations Unveil Unique Attractions at Discover Europe Travel Summit in Dubai


European Nations Unveil Unique Attractions at Discover Europe Travel Summit in Dubai


DUBAI - The annual Discover Europe Travel Summit returns to Dubai on May 4th and 5th, offering an immersive journey into the enchanting landscapes and diverse cultures of Austria, Germany, and Switzerland. The two-day event, held at the Palazzo Versace Dubai, represents a pivotal opportunity for these European nations to showcase their unique attractions, forge strategic partnerships, and strengthen ties with GCC travel professionals.


More than 100 partners from the three countries, representing states, cities, hotels, and tourist attractions, will be present at the summit, fostering connections and collaboration. The event serves as a vital prelude to the Arabian Travel Market, the region’s largest travel exhibition, offering a dynamic platform for dialogue, collaboration, and knowledge exchange on key industry trends and emerging technologies.


With an impressive agenda comprising more than 4,000 curated meetings and an expected attendance of at least 120 buyers in the culture and luxury travel sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, the summit is poised to facilitate fruitful discussions and unveil exciting opportunities for growth and collaboration within the tourism sector.


Yamina Sofo, Director of the Marketing & Sales Office at the German National Tourist Office (GNTO) GCC, commented on the significance of the event, “We’re excited to showcase the innovative experiences Germany offers travellers from the GCC. From breathtaking mountain adventures to cutting-edge wellness retreats, Germany caters to the most discerning traveller.”

Sofo added, "Germany is committed to sustainable travel practices, offering travellers from the GCC eco-friendly experiences while minimising environmental impact. The Discover Europe Travel Summit allows us to showcase these initiatives and collaborate with partners to create extended itineraries that encourage travellers to stay longer and explore the rich diversity of our regions.”


Michael Tauschmann, Head of Markets, Middle East and India, Austria Tourism, emphasised Austria’s commitment to providing unparalleled travel experiences. “Austria boasts a rich tapestry of experiences, from majestic mountains and charming villages to vibrant cities and world-class cultural events. We’re eager to share this diversity with travel professionals from the GCC.”


Tauschmann added, “This year, we’re delighted to introduce Carinthia, a stunning state famous for its spectacular scenery that combines crystal-clear lakes and majestic mountains, as our new partner for the Middle East market. The Discover Europe Travel Summit allows us to showcase the unique offerings of different regions within Austria. Whether it’s the scenery of Tyrol or the historical charm of Vienna, Austria caters to every travel dream."


Livio Goetz, Director GCC of Switzerland Tourism, highlighted Switzerland’s legendary natural beauty and renowned hospitality. "Switzerland’s pristine mountains, crystal-clear lakes, and picturesque landscapes have captivated travellers for generations. Our diverse range of accommodation options caters to every traveller’s preference. From luxurious city hotels boasting elegant architecture and state-of-the-art facilities in prime locations to tranquil mountain retreats overflowing with traditional charm, guests can find the perfect place to unwind and experience the highest level of service.”


Goetz further emphasised the unique appeal of exploring Switzerland by train, citing it as an enchanting way to uncover the country’s hidden treasures and magnificent landscapes. “Switzerland’s extensive rail network, coupled with the convenience of the Swiss Travel Pass, offers travellers a seamless and immersive way to discover the country’s iconic landmarks and scenic beauty,” he added.


Beyond their individual strengths, Austria, Germany, and Switzerland combine to offer a captivating blend of experiences, making the Discover Europe Travel Summit a must-attend event for GCC travel professionals seeking to explore the rich diversity of European tourism.

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