Emirates, the world's largest international airline, has announced that it has officially signed on as the Main Sponsor and Official Airline of the King Salman Club Cup 2023, the Arab World's official club championship. The new sponsorship is in line with the airline's efforts to support the Kingdom of Saudi Arabia's Vision 2030 ambition to become a global centre for professional sport. The deal also underscores the airline's ongoing commitment to connect with the fanbase of the 16 top-tier regional clubs from across the GCC and North Africa competing in the high-profile tournament.
The announcement was revealed Saturday at a press conference in Jeddah, where Jaber Al-Azeeby, Vice President Kingdom of Saudi Arabia for Emirates Airline, remarked on the new partnership: "Emirates is one of the biggest names in sports and is heavily involved in the sport of football, helping fans get closer to the action, and engaging in ways that go far beyond logo recognition. We're committed to engaging with fans across new football frontiers by supporting the King Salman Cup 2023. We're also incredibly proud to play a role in supporting the Kingdom of Saudi Arabia's 2030 Vision to become a global powerhouse for professional sports. It's already a driving force on the global stage across a gamut of sports, and the tournament is part of wider efforts to expand sports further in Saudi. Over the next few weeks of the tournament, we hope to build unique opportunities and experiences with a rich mix of to-tier clubs across the Arab World".
His Excellency Abdullah bin Saeed Aldalac, Vice President of the Saudi Sports Ministry, said: ' The Vice President of the Arab Federation Welcomes the partnership and confirms that it will be a successful addition to the championship".
The sponsorship deal gives Emirates extensive in-stadium brand visibility across a number of touchpoints and on-site advertising at the King Salman Cup. The tournament starts on 27 July and will run through 12 August, taking place across stadiums in Abha, Albaha, and Taif. The airline will also receive on-site promotional opportunities and hospitality rights. Additionally, Emirates will benefit from digital rights on the tournament channels, and will also lead the trophy presentation during the final match.
The King Salman Club Cup 2023, now in its 30th season, is organised by the Union of Arab Football Associations (UAFA). As part of the tournament, 16 cubs at the top of their leagues from across the GCC and North Africa will face off in 31 matches for the ultimate title of champions. The final match will be played in Taif at The King Fahed Stadium. A total of $10 million will be awarded during the tournament.
Emirates has a long-standing with Saudi Arabia, having started its operations to Riyadh in 1989. Today, Emirates operates four daily flights to Riyadh, three daily flights to Jeddah, two daily flights to Dammam and one daily flight to Medina Al Munawarah. Emirates also operates seasonal flights to Al Khobar.
Emirates is also a global partner of FIFA and has been supporting football since 2006. The airline sponsors some of the world's most prestigious fooball clubs, including Real Madrid, Arsenal FC, Ac Milan, and Benfica.