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Boycott Campaigns Over Gaza War Hit Western Brands In Some Arab Countries



Boycott Campaigns Over Gaza War Hit Western Brands In Some Arab Countries



The recent escalation of violence in the Gaza Strip has sparked a wave of boycott campaigns against Western brands that are perceived to support Israel. Some Arab consumers have called for boycotting products and services from companies such as Starbucks, McDonald's, Coca-Cola, Pepsi, Nestle, L'Oreal, and others. The campaigns have gained momentum on social media platforms, where hashtag such as #Boycottlsrael, #BoycottZionism, and #BoycottAmericanProducts have been trending.


The boycott campaigns are motivated by various reasons, such as solidarity with the Palestinian cause, opposition to Israel's occupation and blockade of Gaza, condemnation of Israel's airstrikes that killed hundreds of civilians, and rejection of the normalization agreements that some Arab countries signed with Israel last years. Some boycotters also accuse the Western brands of funding or lobbying for Israel, or of being owned or managed by Jewish or Zionist individuals or organizations.


The impact of the boycott campaigns on the sales and reputation of the targeted brands is not clear yet, as some of them have denied any affiliation or support for Israel, and some have expressed their concern and sympathy have suggested that the boycott campaigns could have significant economic and political implications, such as:


  • Reducing the market share and profits of the Western brands in some Arab countries, especially those with large and young populations, such as Egypt, Saudi Arabia, and Morocco.

  • Increasing the demand and popularity of local or alternative brands that offer similar products, such as Mecca Cola, Cofique, Halal Fried Chicken, and others.

  • Challenging the influence and interests of the Western countries in the region, especially the United States, which is seen as the main ally and supporter of Israel.

  • Strengthening the solidarity and unity of the Arab and Muslim world in the face of the Israeli aggression and occupation.

  • Raising the awareness and pressure on the international community and the United Nations to take action and intervene to end the conflict and protect the rights of the Palestinian people.

The boycott campaigns over the Gaza war are not the first of the only ones that have targeted Western brands in the Arab world. In the past, similar campaigns have been launched in response to other issues or events, such as the Iraq war, the Danish cartoons controversy, the French ban on the hijab, and the US embassy move to Jerusalem. However, the current campaigns seem to have more resonance and support among the Arab public, as they reflect the anger and frustration over the ongoing injustice and suffering of the Palestinians, and the failure of the international community and the Arab regimes to resolve the conflict.

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