Boutique Group Announces Red Palace Opening in April 2026
Riyadh, January 21, 2025 (Saudi Arabia Breaking News) – Boutique Group has announced that the highly anticipated Red Palace will officially open its doors in April 2026. This landmark project is set to redefine luxury hospitality in Saudi Arabia by offering an unparalleled blend of opulence and cultural heritage, aligning with the Kingdom’s vision to elevate its luxury tourism sector.
Christoph Mares, CEO of Boutique Group, highlighted the group's dedication to creating a destination that reflects the unique spirit of Saudi Arabia. "The Red Palace will stand as a beacon of luxury, celebrating the Kingdom's rich cultural identity while providing guests with extraordinary experiences," Mares said.
Preserving Heritage, Redefining Hospitality
A wholly owned subsidiary of the Public Investment Fund (PIF), Boutique Group specializes in transforming historic and cultural palaces into exquisite boutique hotels. The Red Palace, a key addition to this portfolio, underscores the group's mission to preserve Saudi Arabia’s vibrant heritage while setting new standards in luxury hospitality.
This initiative reflects PIF’s broader commitment to fostering the growth of promising sectors within the Saudi economy, particularly through projects that contribute to the diversification goals of Vision 2030.
A New Era of Luxury in Saudi Arabia
The opening of the Red Palace marks a significant milestone for Saudi Arabia’s burgeoning luxury tourism sector. By seamlessly integrating the Kingdom’s historical and cultural essence into a modern hospitality experience, Boutique Group aims to attract discerning travelers from around the world seeking unique, world-class accommodations.
With its launch scheduled for April 2026, the Red Palace is poised to become a centerpiece of Saudi Arabia’s luxury tourism landscape, offering an unforgettable journey through the country’s heritage and the pinnacle of refined hospitality.