Blacklane to Launch On-Demand Chauffeur Service in Saudi Arabia Next Month, Plans to Double Fleet and Introduce EVs

Riyadh, May 6, 2025 (Saudi Arabia Breaking News) – Global premium chauffeur service Blacklane will officially launch its on-demand mobility services in Saudi Arabia next month, alongside the rollout of its first electric vehicles (EVs) in the Kingdom, the company’s General Manager for Saudi Arabia Adib Samara confirmed during an exclusive interview for Arabian Business at the Arabian Travel Market 2025 in Dubai.

The move expands Blacklane’s current offering in the Saudi market, which has until now required customers to pre-schedule rides at least one hour in advance. The upcoming on-demand platform, paired with fleet electrification, is aimed at tapping into the country’s fast-evolving premium transportation landscape and growing demand for flexible mobility solutions.

“We still haven’t launched fully our on-demand services, which we hope to roll out with our electrification fleet towards the end of May,” Samara said. “With on-demand, we imagine a large percentage of B2C customers will start utilizing the service.”

The expansion follows Blacklane’s official entry into Saudi Arabia in January 2025, where it currently operates in Riyadh, Jeddah, Dammam, Mecca, and Medina, with plans to expand further based on fleet availability, infrastructure readiness, and market demand.

Backed by TASARU Mobility Investments, a wholly owned entity of Saudi Arabia’s Public Investment Fund (PIF), Blacklane aims to double its fleet size in the Kingdom over the coming months. Its existing fleet includes over 100 vehicles, ranging from Mercedes-Benz S-Class sedans to Chevrolet Tahoes, GMC Yukons, and Cadillac Escalades—a selection tailored to local preferences for comfort and premium experience.

Samara emphasized that Blacklane’s expansion into Saudi Arabia was a strategic decision, supported by demographic shifts, rising demand for high-end mobility, and the Kingdom’s ambitious regional headquarters (RHQ) program, which incentivizes international firms to establish local bases in order to secure government contracts.

“Knowing the opportunity within Saudi Arabia, we had been exploring entering the market anyway,” Samara said. “The scale of the population, the growth of the shared mobility space, and the premium segment’s momentum made this a compelling move.”

In line with Saudi Arabia’s social and economic transformation, Blacklane is also exploring the inclusion of women chauffeurs in its Saudi operations, replicating a successful initiative in Dubai where women now constitute over 50% of the chauffeur workforce.

The company is positioning itself to meet the mobility needs of international executives, regional headquarters staff, and a dynamic local workforce, all while contributing to the Kingdom’s broader goals for sustainable urban transport and clean mobility under Vision 2030.

TASARU Mobility Investments CEO Michael Mueller recently described the investment in Blacklane as “a key milestone in our ongoing efforts to transform the mobility sector in Saudi Arabia.”