Alana Hadid Becomes the Face of The Marque: A New Era of Commitment Jewelry
Model Alana Hadid, elder sister to Gigi and Bella Hadid, embraces nontraditional paths in both her personal life and career. From her engagement at 41 with a vintage amethyst ring to becoming the face of Suzan Doganay - Es' innovative jewelry brand, The Marque is redefining modern commitment.
A New Vision for Commitment Jewelry
Suzane Dogany - Es, the creative force behind The Marque, aims to revolutionize how we view commitment jewelry. Launching this week, the brand's ethos challenges traditional notions of engagement rings, instead creating a versatile and deeply personal take on the idea of a promise.
"I noticed the shift in marriage trends and the unique relationship dynamics emerging, as well as the rise in demand for personalization", Doganay - Es shares in a statement. "The jewelry industry hasn't adapted to these changes, and I saw a gap that needed to be filled. The Marque reimagines commitment rings for a new era".
Customizable Jewelry for Every Chapter
At the heart of The Marque's offerings is flexibility, with customizable designs priced between $250 and $5,000. The collection features a range of metals - including 14-karat yellow and white gold, and sterling silver - and gemstones like emeralds, garnets, and lab-grown diamonds.
The flagship Marque Rings boast a unique interlocking design that allows wearers to add pieces over time. The solitaire addition, aptly named The Promise, serves as a symbolic layer, reflecting growth and evolution.
"As your style changes, as your life changes, the brand grows with you", Hadid explained. "A ring that someone gets at 25 might not be the same one they want at 55. With Marque, you can always have the ring you committed to and build upon it throughout your life. It really speaks to how relationships grow and evolve".
More Than Romantic Commitment
The Marque's rings aren't solely for romantic commitments. They represent promises to oneself, family, or even community. For Hadid, this inclusivity speaks to the profound and versatile nature of the jewelry.
"The promise could be to fight for your peoples' liberation or to be a better child yo your mother", Hadid reflected. "Looking down at something that reminds you of a promise can be truly transformative".
This expansive approach makes The Marque a reflection of today's evolving societal values, where individuality, growth, and connection extend far beyond the confines of traditional relationships.
Commitment for a New Generation
With Hasid as its ambassador, The Marque captures the spirit of a generation redefining what commitment means. Marque's customizable, ever-evolving designs are a perfect match for those seeking to honor promises in a way that is as unique as the relationship they cherish.
Whether it's a personal vow or a bond shared with others, The Marque's jewelry ensures that each piece evolves with its wearer, serving as a lifelong testament to their journey.